Gavan Thorpe is the CEO of Boostability, a leading provider of white-label SEO services for agencies and small businesses headquartered in Lehi, Utah. Since joining the company in 2013 and rising to CEO in 2017 after roles as President and COO, he has led Boostability’s growth into one of the largest players in SEO.
Under his leadership, the company operates internationally and has been recognized multiple times for its workplace culture, employee satisfaction and consistent performance. Thorpe emphasizes innovation, affordable and scalable digital marketing solutions, and partner-centric service. Before joining Boostability, he held leadership roles at OrangeSoda (acquired by Deluxe) and worked in technology and operations at Ah-ha.com (now Ancestry), giving him more than two decades of experience in online marketing and operations.
Testimonials
“Working with Gavan and the Boostability team has transformed our agency. His expertise and commitment to partner success have helped us scale our SEO services quickly and efficiently.”
“Gavan is one of the most visionary CEOs in the digital marketing space. He combines technical know-how with compassionate leadership, making Boostability a fantastic partner.”
Gavan fosters a culture of innovation and inclusivity that empowers everyone at Boostability to contribute and succeed. – Boostability Employee
Career Timeline
- 2013 – Joined Boostability as Director of Business Development.
- 2014 – Promoted to COO.
- 2015 – Promoted to President.
- 2017 – Appointed CEO.
- 2018 – Named one of Comparably’s Best CEOs.
- 2019 – Ranked among Comparably’s Best CEOs for Women; company earned Top Workplace recognition.
- 2021 – Boostability made the Inc. 5000 list for the sixth time.
- 2023 – Contributed to the Digital Marketing Trend Report.
Awards & Recognition
- Best CEOs for Women (Comparably, 2019)
- Best CEOs (Comparably, 2018)
- Inc. 5000 list (multiple years, including 2021 – six times)
- Top Workplace by Salt Lake Tribune (2019)
- Best Company Work-Life Balance, Compensation, and Leadership (Comparably 2018)
Publications & Media
- “Changes and Expectations for Boostability Throughout 2019” (January 2019)
- “Happy Holidays from Boostability” (December 2018)
- “Join the BoostPartner Program”
- Interview on Above the Cloud podcast with Charles Laughlin (August 2019)
- Interview with SuperbCrew on white-label SEO leadership (August 2021)
- Contributor to the 2023 Digital Marketing Trend Report