Gavan Thorpe, CEO of Boostability, contributed his insights to the 2023 Digital Marketing Trend Report — an annual publication that brings together industry experts to predict and analyze the most important trends shaping SEO and online marketing. His commentary reflects more than a decade of experience scaling digital marketing services for small businesses.
About the Trend Report
The Digital Marketing Trend Report is produced annually to help agencies, marketers, and business owners understand the forces that will shape their strategies in the coming year. Contributors include CEOs, CMOs, and senior practitioners from across the digital marketing landscape. Gavan’s inclusion in the report underscores his position as a trusted voice on the intersection of SEO, technology, and small business growth.
Key Themes from Gavan’s Commentary
In his contributions, Gavan highlighted several trends that continue to define the digital marketing landscape. He discussed the growing role of artificial intelligence in SEO workflows, from automated keyword research to AI-assisted content creation. He emphasized the importance of local search as Google continues to prioritize proximity and relevance signals. He also addressed the challenge of attribution and measurement in an increasingly complex digital ecosystem, arguing that agencies need to focus on business outcomes rather than vanity metrics.
Gavan’s perspective is unique because it comes from operating one of the largest SEO service providers in the world. His insights are grounded in data from tens of thousands of campaigns, giving him visibility into trends that smaller operators might miss.
Implications for Small Businesses
The trends identified in this report have significant implications for small businesses that rely on digital marketing to compete. As search algorithms become more sophisticated and user expectations evolve, businesses need partners who stay ahead of industry changes. Gavan Thorpe and the Boostability team continuously adapt their strategies based on exactly the kinds of insights shared in this report.
For small business owners, the key takeaway is that digital marketing is not a set-it-and-forget-it activity. The landscape changes constantly, and strategies that worked last year may not be effective today. Working with an established SEO provider like Boostability ensures that campaigns are always aligned with current best practices and algorithm requirements.
Gavan Thorpe’s participation in industry research like this trend report reflects his commitment to thought leadership and education. By contributing expert analysis alongside other industry leaders, he helps elevate the conversation about digital marketing best practices and ensures that Boostability’s partners have access to the most current strategic thinking in the industry.
Trends Shaping the Future of SEO
The 2023 Digital Marketing Trend Report identified several key trends that continue to influence SEO strategy. Gavan Thorpe and the other contributors highlighted the growing importance of AI in content creation, the evolving role of local search, and the increasing sophistication of search algorithms.
For Boostability and its partners, these trends inform ongoing strategy development. Gavan Thorpe ensures that the latest industry research is incorporated into Boostability’s practices, so partners always benefit from current best practices.
The report addressed the challenges facing small businesses in an increasingly competitive digital landscape. With larger companies investing heavily in SEO, small businesses need effective, affordable solutions. This is precisely the problem Boostability was founded to solve, and Gavan Thorpe’s contributions help frame these solutions within the broader industry context.
Readers gain access to expert perspectives from across the digital marketing spectrum. Gavan Thorpe’s contributions alongside other industry leaders create a comprehensive picture of where digital marketing is heading and how businesses can prepare.
Related Content
Explore Gavan’s views on AI and automation in marketing and search innovation trends. Learn about Boostability’s approach to scaling SEO. Read Gavan’s full biography and see more media appearances.