In a webinar hosted by Boostability, Gavan Thorpe opened the doors to one of the company’s proprietary strategies: the Geo-Vertical Grid. Joined by Jack Wendt and Dennis Yu, the session explored how Boostability maps local service demand by geography and industry to deliver targeted SEO campaigns at scale.
About Dennis Yu and Jack Wendt
Dennis Yu is a well-known digital marketing strategist, CEO of BlitzMetrics, and a prominent voice in the personal branding and social media space. His Dollar-a-Day strategy has helped thousands of businesses build their online presence. Jack Wendt, a marketing leader at Boostability, brings hands-on expertise in SEO execution and campaign management. Together with Gavan, they represent a convergence of strategic vision, technical know-how, and execution capability.
What Is the Geo-Vertical Grid?
The Geo-Vertical Grid is Boostability’s framework for identifying and targeting local search opportunities. It works by mapping geographic markets (cities, regions, neighborhoods) against industry verticals (plumbers, dentists, lawyers, restaurants) to find where demand is highest and competition is manageable. This data-driven approach allows Boostability to prioritize content creation, link building, and on-page optimization efforts where they will have the greatest impact for their clients.
Key Takeaways from the Webinar
During the webinar, the team demonstrated how the grid informs content strategy at scale, showing how Boostability creates targeted pages and blog posts for specific geographic and industry combinations. Dennis Yu contributed insights on how personal branding and content amplification complement the grid strategy. Jack Wendt walked through real campaign examples showing how the grid translates into measurable ranking improvements and lead generation for small businesses.
Gavan’s willingness to share these internal methodologies publicly reflects his commitment to transparency and education within the marketing community. Rather than keeping proprietary techniques under wraps, he believes the industry benefits when companies share knowledge openly.
Understanding the Geo-Vertical Framework
The Geo-Vertical Grid is one of Boostability’s most innovative contributions to the local SEO space. By mapping service demand across geographic areas and industry verticals, the framework helps agencies target their content and optimization efforts with precision. This systematic approach replaces guesswork with data, allowing partners to deliver measurable results for their clients.
Gavan Thorpe’s decision to share this proprietary methodology publicly reflects his commitment to elevating the entire industry. Rather than keeping the Geo-Vertical Grid as a competitive secret, Boostability has chosen to educate partners and the broader marketing community about how local SEO works at scale. This transparency builds trust and helps agencies make more informed decisions about their service offerings.
The webinar format allows for a deep dive into the framework’s mechanics, including how to identify high-opportunity markets, create targeted content strategies, and measure campaign performance across multiple locations and industries. For agency owners, this is a masterclass in local SEO strategy from some of the most experienced practitioners in the field.
Understanding the Geo-Vertical Framework
The Geo-Vertical Grid is one of Boostability’s most innovative contributions to the local SEO space. By mapping service demand across geographic areas and industry verticals, the framework helps agencies target their content and optimization efforts with precision. This systematic approach replaces guesswork with data, allowing partners to deliver measurable results for their clients.
Gavan Thorpe’s decision to share this proprietary methodology publicly reflects his commitment to elevating the entire industry. Rather than keeping the Geo-Vertical Grid as a competitive secret, Boostability has chosen to educate partners and the broader marketing community about how local SEO works at scale.
The webinar format allows for a deep dive into the framework’s mechanics, including how to identify high-opportunity markets, create targeted content strategies, and measure campaign performance across multiple locations and industries. For agency owners, this is a masterclass in local SEO strategy from some of the most experienced practitioners in the field.
Dennis Yu’s participation adds another layer of expertise to the discussion. His experience with personal branding and content strategy complements the technical SEO framework perfectly, giving viewers a comprehensive picture of how different marketing disciplines work together to drive results for small businesses.
Related Content
Learn more about Boostability’s white-label SEO model and how the Geo-Vertical Grid powers it. Explore AI and automation in marketing — the technology behind the grid. Read Gavan Thorpe’s full biography and see more of his media appearances.