Gavan Thorpe, CEO of Boostability, has been at the forefront of identifying and responding to shifts in the digital marketing landscape. The 2023 Digital Marketing Trend Report highlights the key developments that are reshaping how small businesses approach online visibility, SEO, and customer acquisition.
Gavan Thorpe’s Perspective on 2023 Digital Marketing Trends
As someone who has led one of the largest SEO service providers in the world, Gavan Thorpe brings a data-driven perspective to digital marketing trends. With Boostability serving tens of thousands of small business clients, the company has a unique vantage point on which strategies are working and which are losing effectiveness in the evolving search landscape.
The 2023 report underscores several themes that Gavan and the Boostability team have been tracking: the growing importance of local SEO, the continued rise of mobile-first search behavior, the impact of AI on content creation and search algorithms, and the increasing complexity of Google’s search results pages.
Key Trends Highlighted in the Report
Local SEO continues to grow in importance. For the small businesses that Boostability serves, showing up in local search results and Google Maps is often more valuable than ranking for broad national terms. The report highlights how local search optimization has become essential for businesses of all sizes.
AI and automation are transforming content and SEO. The emergence of AI-powered tools has changed how businesses create content and optimize their online presence. Gavan Thorpe has noted that while AI creates new opportunities, it also raises the bar for quality and makes genuine expertise more valuable than ever.
User experience signals matter more than ever. Google’s increasing emphasis on Core Web Vitals and page experience means that technical SEO and site performance have become critical ranking factors alongside traditional content optimization.
Zero-click searches require new strategies. As Gavan discusses in his interview on zero-click searches, businesses need to adapt their strategies for a search environment where Google increasingly answers queries directly on the results page.
How Boostability Applies These Trends
Under Gavan Thorpe’s leadership, Boostability continually updates its service offerings and SEO strategies to reflect the latest trends and algorithm changes. The company’s approach to staying current involves extensive A/B testing, data analysis across its large client base, and a commitment to white-hat SEO practices that deliver sustainable results.
The 2023 Digital Marketing Trend Report reinforces what Gavan has consistently advocated: that small businesses need to invest in building genuine online authority rather than chasing short-term tactics. This approach, combined with Boostability’s technology-driven service model, positions the company’s clients for long-term success regardless of how search algorithms evolve.
About Gavan Thorpe
Gavan Thorpe is the CEO of Boostability, headquartered in Lehi, Utah. Under his leadership since 2017, the company has been recognized on the Inc. 5000 list and has earned multiple Comparably awards for workplace culture and CEO excellence. Learn more about Gavan’s background on his About page.
Implications for Small Businesses
The trends identified in this report have significant implications for small businesses that rely on digital marketing to compete. As search algorithms become more sophisticated and user expectations evolve, businesses need partners who stay ahead of industry changes. Gavan Thorpe and the Boostability team continuously adapt their strategies based on exactly the kinds of insights shared in this report.
For small business owners, the key takeaway is that digital marketing is not a set-it-and-forget-it activity. The landscape changes constantly, and strategies that worked last year may not be effective today. Working with an established SEO provider like Boostability ensures that campaigns are always aligned with current best practices and algorithm requirements.
Gavan Thorpe’s participation in industry research like this trend report reflects his commitment to thought leadership and education. By contributing expert analysis alongside other industry leaders, he helps elevate the conversation about digital marketing best practices and ensures that Boostability’s partners have access to the most current strategic thinking in the industry.
Implications for Small Businesses
The trends identified in this report have significant implications for small businesses that rely on digital marketing to compete. As search algorithms become more sophisticated and user expectations evolve, businesses need partners who stay ahead of industry changes. Gavan Thorpe and the Boostability team continuously adapt their strategies based on exactly the kinds of insights shared in this report.
For small business owners, the key takeaway is that digital marketing is not a set-it-and-forget-it activity. The landscape changes constantly, and strategies that worked last year may not be effective today. Working with an established SEO provider like Boostability ensures that campaigns are always aligned with current best practices and algorithm requirements.
Gavan Thorpe’s participation in industry research like this trend report reflects his commitment to thought leadership and education. By contributing expert analysis alongside other industry leaders, he helps elevate the conversation about digital marketing best practices and ensures that Boostability’s partners have access to the most current strategic thinking.
Related Content
Explore Gavan’s views on AI and automation in marketing and search innovation trends. See how these trends influence white-label SEO delivery at scale. Read Gavan’s full biography and browse more media appearances.