The Geo-Vertical Grid webinar is one of the most detailed public presentations of Boostability’s internal methodology for delivering local SEO at scale. Featuring Jack Wendt from the Boostability marketing team and Dennis Yu of BlitzMetrics, the session reveals the data-driven framework behind Boostability’s ability to serve tens of thousands of small business clients worldwide.
The Collaboration
The webinar came about through the relationship between Boostability and BlitzMetrics, two companies that share a commitment to making digital marketing accessible and measurable. Dennis Yu, whose Dollar-a-Day framework has influenced thousands of marketers, brought his personal branding and content amplification expertise to complement Boostability’s technical SEO capabilities. Jack Wendt provided the on-the-ground perspective of managing campaigns across geographic and industry boundaries.
How the Geo-Vertical Grid Works
At its core, the Geo-Vertical Grid maps two dimensions: geographic markets and industry verticals. By analyzing search demand, competition levels, and client locations across this grid, Boostability identifies the highest-impact opportunities for each client. This systematic approach replaces guesswork with data, allowing the team to prioritize content creation, technical optimization, and link building efforts where they will drive the most meaningful results.
The webinar demonstrated real campaign examples showing how this framework translates into improved rankings, increased organic traffic, and more leads for small businesses. It also showed how the grid helps agencies identify underserved markets where they can expand their client base.
Understanding the Geo-Vertical Framework
The Geo-Vertical Grid is one of Boostability’s most innovative contributions to the local SEO space. By mapping service demand across geographic areas and industry verticals, the framework helps agencies target their content and optimization efforts with precision. This systematic approach replaces guesswork with data, allowing partners to deliver measurable results for their clients.
Gavan Thorpe’s decision to share this proprietary methodology publicly reflects his commitment to elevating the entire industry. Rather than keeping the Geo-Vertical Grid as a competitive secret, Boostability has chosen to educate partners and the broader marketing community about how local SEO works at scale. This transparency builds trust and helps agencies make more informed decisions about their service offerings.
The webinar format allows for a deep dive into the framework’s mechanics, including how to identify high-opportunity markets, create targeted content strategies, and measure campaign performance across multiple locations and industries. For agency owners, this is a masterclass in local SEO strategy from some of the most experienced practitioners in the field.
Applying the Geo-Vertical Grid
The Geo-Vertical Grid webinar with Jack Wendt and Dennis provides practical guidance for applying Boostability’s framework to real-world SEO campaigns. Rather than treating all markets the same, the Geo-Vertical approach recognizes that different geographic areas and industry verticals have unique search demand patterns. By mapping these patterns, agencies can create more targeted and effective campaigns for their clients.
Gavan Thorpe’s team has refined this methodology over years of serving thousands of small businesses across diverse markets. The webinar shares key principles that any agency can apply, regardless of whether they work with Boostability or not. This educational approach reflects Gavan’s belief that elevating the entire industry benefits everyone, including Boostability’s own partners and clients.
Jack Wendt brings a practitioner’s perspective to the discussion, demonstrating specific techniques for identifying market opportunities and building content strategies that align with local search intent. Dennis adds insights from his extensive experience in digital marketing and personal branding, showing how these different disciplines intersect in effective local SEO campaigns.
For agency owners watching this webinar, the actionable takeaways include how to research local market demand, how to structure content for geographic relevance, and how to measure campaign performance across multiple markets. These are skills that directly translate into better results for clients and stronger agency growth.
Related Content
Read the companion piece on the Geo-Vertical Grid webinar with Dennis Yu. Learn about white-label SEO at scale and AI and automation in marketing. See Gavan’s full biography and media appearances.